Business Communication & Personal Brand

Build clearer professional communication through practical writing, presentations and personal-brand development. Work on how to structure an argument, adapt a message to an audience and ask for a specific next step. The capstone combines a short pitch with a credible professional profile and portfolio introduction.

Who should join?

• Students preparing for professional roles
• Working professionals improving presentations
• Freelancers building a clearer professional profile

Learning outcomes

• Write concise emails and professional messages
• Structure a persuasive presentation around an audience need
• Present credible experience through a profile and portfolio introduction

Curriculum

Clear professional writing

Presentations and persuasive storytelling

Personal brand and LinkedIn positioning

Pitch presentation and peer feedback

Before you join

A willingness to practise writing and speaking is required. This is not a language proficiency examination.

Upskiv course completion certificate, subject to published learning and assessment requirements. Not a degree or third-party professional credential.

Course fee

US$69 USD

Coming soon

Course questions

Is the course only for job seekers?

No. It is also relevant to professionals who write proposals, present ideas or develop a client-facing profile.

Does personal branding mean inventing a professional persona?

The focus is on explaining genuine strengths and work clearly, not overstating achievements or qualifications.