Performance Marketing & Growth

Build measurable campaigns across search and social, with a focus on testing and business outcomes.

Learn performance marketing through campaign strategy, audience research, creative testing and measurement. Explore Google Ads, Meta Ads and GA4 concepts while building a practical growth plan. The emphasis is on connecting campaign decisions to business objectives and interpreting results with awareness of attribution and tracking limitations.

Who should join?

  • Digital marketing beginners
  • Brand and agency professionals
  • Founders planning paid acquisition

Learning outcomes

  • Develop a campaign brief, funnel and channel plan
  • Create a testing framework for search and social campaigns
  • Define events and metrics that support business decisions

Curriculum

Audience research and positioning

Funnels, creative and landing pages

Search advertising fundamentals

Social campaign planning

Analytics, attribution and testing

Growth campaign capstone

Before you join

Basic marketing knowledge is helpful. Live advertising spend is not included in the proposed course fee.

Upskiv course completion certificate, subject to published learning and assessment requirements. Not a degree or third-party professional credential.

Course fee

US$149 USD

Coming soon

Register interest

Course questions

Are ad budgets included?

No live advertising budget is promised. Any campaign spend or paid platform access will be discussed before enrolment.

Will I learn both Google and Meta advertising?

The proposed curriculum covers search and social planning, with Google Ads and Meta Ads as reference tools.